MARKETING OF HANDLOOM & HANDICRAFT PRODUCTS :
AGMC Ltd. & ARTFEDMarketing of Handloom _ Handicrafts is leading in the hand woven textiles as well as handicraft sector by introducing new product lines, searching niche market and doing all which can help to create and deliver superior customer value and satisfaction. In the market AGMC & ARTFED is trying to serve its best and appropriate services and programme for meeting needs and wants of different level of customers.
The Federation presently has given stress on sustaining & creating avenues of employment in handloom and handicraft sector, improving the socio-economic status of handloom weavers and artisans, enhancing products improving the market potentiality of handloom and handicraft sector of Assam as well as the N.E. Region and compete with confidence for increasing its share in the Global market. The Federation has given special emphasis for exploring export of Assam Hand woven Textiles particularly Muga and Eri Silk towards Global Market.
The Federation annually provide direct employment to more than about 1.5 lakh weavers and artisans of the state by procuring their products more than worth of Rs.40-50 crores annually and provide all sorts of production and marketing support for ensuring their economic upliftment. Considering all the present changes of economic scenario due to libearization, globalization and privatization, the department has given importance for rapid technological up gradations, strengthening of raw-material base, harmonious growth in segment of the industries according to their inherent strength, development of existing human resource, broadening of the multi fibre base with product diversification, encouragement of capital investment, joint venture in the sector and significant growth of export.
Under Market Promotion Programme and Market Support Scheme every year AGMC & ARTFED is organising National Handloom Expo, Special Handloom Expo, District Level Event, Craft Bazar, Gandhi Shilp Bazar, Handicraft Expo, Sourcing Show etc.